Restaurants & food brands / Branding / Web / Content
Sal's Birdland & Sassy Sauce.
A complete brand and digital overhaul for Syracuse's legendary wing joint—refreshed identity, Sassy Sauce packaging, two new websites and a content engine to match.
THE WORK
Made to make an impression.
Sal's Birdland has served its famous Sassy Sauce since 1974. We refreshed the identity and carried it across packaging, advertisements, style guides and merch labels—then rebuilt the online presence with the launch of salsbirdland.com and the letsgetsassy.com shop, backed by new photography and social campaigns.
Graphic design / Branding
- Logo refresh
- Packaging
- Advertisements
- Style guides
- Brand
- Merch labels
Website design / development
- Complete overhaul of online identity
- Launch of salsbirdland.com
- Launch of letsgetsassy.com ecommerce
Content creation
- Photography
- Social media ads
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